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JYP to 'take K-pop worldwide' with Live Nation partnership

JYP Entertainment announced on Tuesday a global strategic partnership with Live Nation, the world’s leading live entertainment company, to cooperate on producing tours for its K-pop acts.


“Through this partnership with Live Nation, we will be producing concerts of Twice, Stray Kids, Itzy, Xdinary Heroes, Nmixx and our up-and-coming talents,” said JYP Entertainment. Live Nation operates in over 45 countries worldwide. It has previously worked with JYP Entertainment on organizing North American tours for Twice and Stray Kids. [TheKoreaHerald]

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