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Al-Futtaim Group Presents The Full Force Of Their E-Mobility Ecosystem To Power Sustainable Driving


Dubai, UAE, 1 December 2023: Al-Futtaim Group, one of the Middle East’s largest diversified business conglomerates, officially inaugurated their participation at COP28 and reinforced their commitment to greener mobility at the global event, running until December 12, 2023, at Expo City Dubai.

Throughout COP28, Al-Futtaim Group are showcasing a series of ground-breaking sustainability initiatives that come together to form key components of the comprehensive electric mobility ecosystem they are building in the UAE, while the Group will also delve into global sustainable strategies, best practices and in-depth action plans alongside their partners covering diverse sectors, from automotive to retail.


Revolutionising the landscape


Al-Futtaim Automotive, a flagship division of Al-Futtaim Group, takes center stage at COP28 with a fleet of 360 New Energy Vehicles (NEVs), 8 electric buses, and cutting-edge Charge2Moov EV charging stations provided for the conference. The automotive company has pledged to deliver 50% of NEVs and 10% of the UAE’s charging stations by 2030, and aims to position itself as the regional leader in sustainable mobility, steering towards a zero-emission future in the UAE. A mission that closely aligns with the UAE’s Net Zero Strategic initiative and objectives.

Speaking at the opening ceremony, Paul Willis, President, Al-Futtaim Automotive, addressed that as automotive market leaders, Al-Futtaim Automotive shoulders an immense responsibility to drive the mass transition to sustainable mobility and curb carbon emissions in the UAE. The President also reiterated their efforts and strategies in building an integrated electric mobility ecosystem that promises to democratize the electric market and encourage more people in the country to adopt sustainable driving as their main mode. He further added that COP28 serves as the ideal platform to raise customer awareness and forge key partnerships that are imperative to climate change action.


A comprehensive showcase on the Al-Futtaim Stand


At the heart of Al-Futtaim Group’s participation at COP28 is the Al-Futtaim Stand, where the group is showcasing their diverse portfolio of electric models, from passenger cars to construction equipment to e-scooters.

The stand will feature the regional debuts of the all-new Polestar 3, all-new BYD HAN, all-new Volvo ECR25 Electric Compact Excavator, and the River Indie electric two-wheeler. Additionally, the company will showcase one of the most sector-redefining electric models in their portfolio, the Volvo C40 Recharge as well as their Charge2Moov charging stations.

Visitors will also have the opportunity to immerse themselves in a one-of-its-kind interactive Automotive Virtual Showroom, and learn about their cutting-edge electric mobility training academy for EV technicians, clearly demonstrating Al-Futtaim Automotive’s comprehensive approach to developing the sustainable mobility infrastructure.


Impact-driven conversations


Al-Futtaim Group is hosting pivotal panel conferences on the Green Zone stage and on the Al-Futtaim Stand. Distinguished industry leaders, sustainability experts, and partners will gather to discuss the business imperatives of decarbonization and explore the challenges and opportunities in transitioning towards a sustainable future.


Visit us at Stand Number 80, Technology & Innovation Hub 2 – Mobility, Green Zone


Visitors to COP28 are invited to experience an awe-inspiring collection of never-seen-before electric models, experience advanced innovations and first-hand witness the electric mobility infrastructure that will steer sustainable progress in the UAE.

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